Milwaukee, WI (August 9, 2018)

REDgen is proud to announce its participation as a signature charity of the 2018 Heart of Canal Street community program. Adhering to the REDgen mission to bring mental health resources and education to youth in the Milwaukee community, funds raised by this program will be routed directly into programming for teen wellness circles in approximately 10 local high schools. These groups will foster supportive relationships and spark conversations around mental health and the joys and challenges of everyday life among groups of high school students. 

Heart of Canal Street serves as Potawatomi Hotel & Casino’s signature community program. In 2018 it celebrates its 25th anniversary. Its mission is to improve the quality of life for children in southeastern Wisconsin. Through funds raised primarily from special bingo games and the generosity of Potawatomi Hotel & Casino guests, the program focuses the joy of holiday giving onto those who are the hope for the future.

“We're honored to have been selected as a Heart of Canal Street charity and are excited to get to work,” says Amy Lovell, president and executive director of REDgen. "We're proud of the impact we've had in our community through advocating for youth mental health in Milwaukee, but we can't wait to see how much farther this will take REDgen programming for youth."

This year, 31 local children’s charities will participate in the 2018 program, with 10 being signature charities chosen by media partners. REDgen looks forward to working with media partner Fox Sports to help decrease stigma around talking about mental health. Twenty of the remaining charities will be chosen at random Tuesday, Nov. 13 and the announcement of the grand total will take place Monday, Dec. 17.

In addition, Potawatomi Hotel & Casino has added a Charity of Choice to the Heart of Canal Street program. The first $100,000 raised will go towards a program that will address the most critical issues facing the youth in our community. This year’s Heart of Canal Street Charity of Choice is Pathfinders.

Since its inception in 1994, Heart of Canal Street has made hundreds of donations totaling more than $18 million to fund children’s programs throughout southeastern Wisconsin. In 2017, 31 children’s charities in southeastern Wisconsin shared in funds totaling more than $1.1 million. Money raised last year improved the lives of children in our community by addressing multiple needs — from educational services to basic services benefitting newborns to teens.

Heart of Canal Street funding in 2017 helped support a wide variety of charity projects including renovating public spaces, building children’s confidence through mentorship programs and maintaining educational programs that expose young people to the arts, music and nature.


Mental health has no boundaries. It affects people from all walks of life. REDgen is committed to promoting the wellness everyone deserves. For mental health resources and to learn more, please visit


Set in the heart of Milwaukee, Potawatomi Hotel & Casino is Wisconsin’s premier  entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a luxurious 381-room hotel, seven award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. Potawatomi Hotel & Casino is committed to raising awareness of the risks of problem gambling, maintaining a level of first-class customer service, while investing in its most valuable asset – its 2,700 multicultural employees. Through the Forest County Potawatomi Foundation and Heart of Canal Street, the casino supports numerous local charities and community organizations. To discover more, call 800-PAYS-BIG or visit

13 Reasons Why Resources

The Netflix Series 13 Reasons Why has sparked a lot of conversations.  Please educate yourselves on the warning signs and risk factors of suicide and how to have conversations on these topics.

Here are some Resources :


For Families of Teens at Suicide Risk, 13 Reasons™ Raises Concerns, New York Times


13 Reasons Why Netflix Series Considerations for Educators, National Association of School Psychologists


13 Reasons Why:  Should Parents Be Concerned About This Network Series?, Nationwide Children's Hospital


13 Reasons Why Talking Points, Suicide Awareness Voices of Education